Help & Support

Online Retail Sales

January 2017 online retail sales

28 February 2017


  • Total online retail spending by New Zealanders in January was up 16% compared to the previous January.
  • The annual spend level, across the retail categories we monitor, is now estimated to be $3.8 billion (excl GST).
    • This is equivalent to 7.4% of total retail sales for the same period, as reported in Statistics New Zealand’s RTS (comparing like-for-like categories). 
    • Excluding the food and liquor sectors from both the RTS and our Index, we estimate online spending is equivalent to around 10.8% of retail sales.
  • Purchases from offshore online retailers in January were up 15% on the previous January.
    • Clothing and Computer stores continue to feature strongly and were responsible for approximately half of the increase.
  • Spending at local sites was up 17% on January last year.
    • This slightly exceeds the growth rate for international sites (15%) and is well above the growth rate at bricks and mortar stores (approximately 4%). 
    • Food, Clothing and Department stores were strong again this month, responsible for approximately half of the increase on last January.

Read the full BNZ Online Retail Sales Index report PDF 426 KB

Do you want data specific to your business?

You can get one step ahead of your competitors with up-to-date information about your business and customers with a Marketview report tailored to your business.

Find out more about Marketview

Previous online retail sales reports

Small Print

This web page has been provided for general information only. Although every effort has been made to ensure the information on this website is accurate the contents should not be relied upon or used as a basis for entering into any products described on this website. To the extent that any information or recommendations on this website constitute financial advice, they do not take into account any person's particular financial situation or goals. Bank of New Zealand strongly recommends readers seek independent legal/financial advice prior to acting in relation to any of the matters discussed on this website. Neither Bank of New Zealand nor any person involved with this website accepts any liability for any loss or damage whatsoever may directly or indirectly result from any advice, opinion, information, representation or omission, whether negligent or otherwise, contained on this website.