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Online Retail Sales

September 2017 online retail sales

2 November 2017


  • New Zealanders’ total online retail spending in September was 7% higher than September last year.
  • While this is double the growth rate for spending at local bricks-and-mortar stores, it’s down from the pace earlier in the year, where we saw annual growth in online spending typically between 10% and 15%. Growth in September last year was at 15%.
  • Most of the growth (over 80%) was again from Food, Clothing and Computer & Electronics stores.
  • Purchases from local and offshore online retailers grew neck-and-neck, with both sources up 7% on September 2016.
  • 46% of online spending in September was at offshore sellers, which is a similar position to September last year.
  • Annual online spending across the retail categories we cover is now running at just over $4 billion (excl GST).

Read the full BNZ Online Retail Sales Index report PDF 508 KB

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Previous online retail sales reports

Total online retail spending by New Zealanders in March was up 17% compared to the previous March, continuing the strong growth pattern observed so far in 2017. 
·         Annual growth in purchases from offshore online retailers pushed through the 20% mark for the second time over the past 12 months.  International purchases in March were up 22% on March 2016.  Computer, Clothing and Electronic stores accounted for just over half of the year-on-year increase. 
·         Spending at local online retailers was up 12% on March last year, with food categories and Department/Variety stores again experiencing strong growth.  Online momentum is continuing to outstrip that of local bricks-and-mortar stores, where sales grew approximately 4% compared to last March.

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