April 2019 online retail sales
28 May 2019
- New Zealand’s total online retail spending over the 3 months to 30 April was 7% higher than in the same period a year ago.
- We are continuing to see softer growth rates for purchases from offshore sites, which over the last 3 months were only 2% higher than in the same period a year earlier.
- One influence is the NZ dollar, which is tracking around 7% lower versus the USD than it was a year ago, making offshore purchases more expensive for Kiwis. This will reduce spending if a fall in purchase volumes more than offsets the effect of paying higher prices.
- Another influence is the ongoing maturing of the online channel. In recent years we have seen online growth rates ease from double-digit levels and slowly trend down. Online growth rates still exceed those of physical stores, but the gap is reducing.
- In some categories though, purchases from offshore sites are continuing to grow very strongly - such as Computers & Entertainment Media.
- Local online sites are continuing a recent strong run, with spending over the 3 months to 30 April up 11% on the same period a year ago. Continued strong growth in the Food, Clothing, Electronic and Department store categories is the driving force. Growth in online spending on Food is particularly strong and is emerging as a key reason for stronger growth rates at domestic sites versus international.
- Annual online spending across the retail categories we cover is running close to $4.6 billion (excluding GST).
Read the full BNZ Online Retail Sales Index report PDF 311 KB
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Previous online retail sales reports