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Online Retail Sales

March 2017 online retail sales

4 May 2017

Highlights

  • Total online retail spending by New Zealanders in March was up 17% compared to the previous March, continuing the strong growth pattern observed so far in 2017.

  • Annual growth in purchases from offshore online retailers pushed through the 20% mark for the second time over the past 12 months. International purchases in March were up 22% on March 2016.  Computer, Clothing and Electronic stores accounted for just over half of the year-on-year increase.

  • Spending at local online retailers was up 12% on March last year, with food categories and Department/Variety stores again experiencing strong growth. Online momentum is continuing to outstrip that of local bricks-and-mortar stores, where sales grew approximately 4% compared to last March.

Read the full BNZ Online Retail Sales Index report PDF 422 KB

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Previous online retail sales reports

Total online retail spending by New Zealanders in March was up 17% compared to the previous March, continuing the strong growth pattern observed so far in 2017. 
·         Annual growth in purchases from offshore online retailers pushed through the 20% mark for the second time over the past 12 months.  International purchases in March were up 22% on March 2016.  Computer, Clothing and Electronic stores accounted for just over half of the year-on-year increase. 
·         Spending at local online retailers was up 12% on March last year, with food categories and Department/Variety stores again experiencing strong growth.  Online momentum is continuing to outstrip that of local bricks-and-mortar stores, where sales grew approximately 4% compared to last March.

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