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Online Retail Sales

April 2018 online retail sales

29 May 2018


  • Growth in online retail sales bounced back in April, with total online spending 14% higher than in April last year.
    • It’s difficult to be definitive on the reason for the slower-than-usual growth we saw in March, but likely culprits include timing and “profiling” effects (e.g. spending at international sites in March was compared with exceptionally strong spending in March 2017)
  • Spending at domestic sites was up 16% compared to the prior year, well ahead of the growth in spending at local bricks-and-mortar stores, which were only up 0.4% on last April. The Food, Clothing and Electrical categories experienced particularly strong results.
  • Online spending at international merchants was up 12% compared to April last year. Computer, Clothing and Entertainment Media categories contributed to over 60% of growth in spending at international online retailers. 

  •  Annual online spending across the retail categories we cover is now approximately $4.3 billion (excl GST). This is equivalent to 7.7% of total retail sales reported in Statistics NZ’s Retail Trade Series (RTS), comparing like-for-like categories. Excluding the food and liquor sectors from both the RTS and our Index, online spending is equivalent to 11.1% of retail sales. 

Read the full BNZ Online Retail Sales Index report PDF 556 KB

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