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Online Retail Sales

June 2019 online retail sales

31 July 2019


  • New Zealand’s total online retail spending in June was 8% higher than a year ago.
  • Recent trends have continued. Growth in spending at local online sites was again strong - June was up 14% on a year earlier. In contrast, spending at offshore sites is still growing slowly, with June just 1% higher than June last year.
  • The biggest overall contributors to year-on-year growth were four categories: Food and Groceries; Department and Variety; Entertainment Media; and Computers.
  • At domestic sites we are seeing ongoing strength in Food and Groceries, which remains a key driver of the differential in growth rates between domestic and international online stores. Department and Electrical/Electronic stores also performed well at local sites.
  • Online clothing purchases at domestic online stores were up 9% on last June, more than offsetting a 4% fall in spending on clothing at offshore sites.

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Previous online retail sales reports