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Online Retail Sales

January 2019 online retail sales

28 February 2019


  • New Zealand’s total online retail spending in January was 6% higher than a year ago.
  • It was another soft month for growth in purchases from offshore sites, with spending in January unchanged from January last year.
    • Very strong growth in the Entertainment Media category offset weakness in other areas.
    • Spending at offshore Clothing retailers was down 6% on a year earlier.
  • Local online sites turned in another healthy month, with spending up 11% compared to the prior January. 
    • Food, Clothing and Department store categories featured strongly.
  • Annual online spending across the retail categories we cover is now running at approximately $4.6 billion (excl GST).
    • This is equivalent to 8% of total retail sales reported in Statistics NZ’s Retail Trade Series (RTS), comparing like-for-like categories.
    • Excluding the food and liquor sectors from both the RTS and our Index, annual online spending is now equivalent to 11.4% of retail sales.

Read the full BNZ Online Retail Sales Index report PDF 695 KB

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Previous online retail sales reports