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Online Retail Sales

July 2017 online retail sales

6 September 2017


  • A softer-than-usual month for the growth in New Zealanders’ total online retail shopping, with spending only up 8% compared to July last year.  But even at this level, online growth was still much stronger than that for local bricks-and-mortar stores, where spending was up just 2.5% compared to July 2016.
  • Annual online spending across the retail categories we cover is estimated to be $4 billion (excl GST).  This is equivalent to 7.7% of total retail sales reported in Statistics NZ’s RTS (comparing like-for-like categories).  Excluding the food and liquor sectors from both the RTS and our Index, online spending is equivalent to 11% of retail sales.
  • Purchases from offshore online retailers were up 8% on July 2016.  Continued strong spending on Computers and Electronics offset flat year-on-year spending at overseas merchants for Clothing and Entertainment Media.
  • Spending at local online retailers was up 7% on July last year.  Clothing and Food store-types continue to drive a significant portion of the growth in online spending at domestic stores.

Read the full BNZ Online Retail Sales Index report PDF 406 KB

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Previous online retail sales reports

Total online retail spending by New Zealanders in March was up 17% compared to the previous March, continuing the strong growth pattern observed so far in 2017. 
·         Annual growth in purchases from offshore online retailers pushed through the 20% mark for the second time over the past 12 months.  International purchases in March were up 22% on March 2016.  Computer, Clothing and Electronic stores accounted for just over half of the year-on-year increase. 
·         Spending at local online retailers was up 12% on March last year, with food categories and Department/Variety stores again experiencing strong growth.  Online momentum is continuing to outstrip that of local bricks-and-mortar stores, where sales grew approximately 4% compared to last March.

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