Help & Support


Online Retail Sales

April 2018 online retail sales

29 May 2018

Highlights

  • Growth in online retail sales bounced back in April, with total online spending 14% higher than in April last year.
    • It’s difficult to be definitive on the reason for the slower-than-usual growth we saw in March, but likely culprits include timing and “profiling” effects (e.g. spending at international sites in March was compared with exceptionally strong spending in March 2017)
  • Spending at domestic sites was up 16% compared to the prior year, well ahead of the growth in spending at local bricks-and-mortar stores, which were only up 0.4% on last April. The Food, Clothing and Electrical categories experienced particularly strong results.
  • Online spending at international merchants was up 12% compared to April last year. Computer, Clothing and Entertainment Media categories contributed to over 60% of growth in spending at international online retailers. 

  •  Annual online spending across the retail categories we cover is now approximately $4.3 billion (excl GST). This is equivalent to 7.7% of total retail sales reported in Statistics NZ’s Retail Trade Series (RTS), comparing like-for-like categories. Excluding the food and liquor sectors from both the RTS and our Index, online spending is equivalent to 11.1% of retail sales. 

Read the full BNZ Online Retail Sales Index report PDF 556 KB

Do you want data specific to your business?

You can get one step ahead of your competitors with up-to-date information about your business and customers with a Marketview report tailored to your business.

Find out more about Marketview

Previous online retail sales reports

Small Print

This web page has been provided for general information only. Although every effort has been made to ensure the information on this website is accurate the contents should not be relied upon or used as a basis for entering into any products described on this website. To the extent that any information or recommendations on this website constitute financial advice, they do not take into account any person's particular financial situation or goals. Bank of New Zealand strongly recommends readers seek independent legal/financial advice prior to acting in relation to any of the matters discussed on this website. Neither Bank of New Zealand nor any person involved with this website accepts any liability for any loss or damage whatsoever may directly or indirectly result from any advice, opinion, information, representation or omission, whether negligent or otherwise, contained on this website.