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How customer centricity can give your growing business the edge
Being customer centric is a key factor when you’re looking to grow your business – whether that’s accessing capital or exporting overseas.
4 minute read
How does taking a customer centric approach give your business the edge? And what trends are happening overseas that might impact the customers you have now – and where you need to be by the time you take your business into new markets?
Liam Dann, New Zealand Herald Business Editor at Large, spoke to Tim Wixon, Head of Tech Industry at BNZ, about the breadth and depth of customer research undertaken internationally, and how the best prepared Kiwi businesses are those that take the time to understand their market first.
In this video, Tim discusses how using data and technology to demonstrate a customer centric approach can help your business tell its story to potential investors and prove that you are tracking well. “Show me, don’t tell me,” he says.
Tim also shares how this data is now helping businesses to validate their gut feelings, or adjust their value proposition, so business owners can make meaningful decisions based on facts.
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