Get valuable customer insights at your fingertips and target your marketing spend by understanding who your customers are.
Marketview specialises in the analysis of consumer spending through transactional data. By analysing this data, Marketview can provide insights into your customers and your marketplace.
Marketview's reports^ can give you with the information you need to develop a competitive edge. Their reports make it easy for you to compare the transactional behaviour and demographic profile of your customers against those of your competitors, at a price you can afford.
Our partnership with Marketview has allowed us to provide this unique information to New Zealand businesses since 2001. Marketview works with a broad range of retailers, from your local independent coffee shop to some of the largest retailing chains In New Zealand. Regardless of your size, Marketview is a powerful tool that can help your business get ahead.
Create your competitive edge with Marketview
Marketview's information is based on the depersonalised^ spending activity and profiles of BNZ cardholders. With our high market share of New Zealand's cardholders, the reports provide a good representation of the New Zealand population. You can use^ Marketview to help you:
- Monitor market share
- Understand who your customers are, where they come from, and how they spend
- Determine your average transaction value and how it tracks against competitors
- Discover your best pricing mix
- Benchmark your performance against other similar businesses
- Measure the effectiveness of your marketing campaigns
- Identify new opportunities
- Understand how much of your customers spending in the marketplace is at your business
It's easy to set up and use
Through an easy application process, you define your specific competitive marketplace^ by selecting a minimum of three competitors of which to compare your business against. You choose the reports you want and how often you want them – subscription, as a one-off or tailored to meet your specific needs. You can also view your reports as PDFs from your email inbox.
NZ retail consumer spending this week
The latest retail trends are at your finger tips with Marketview's weekly consumer spending report.
To understand how the New Zealand retail economy is performing on a weekly basis, view the current weeks report, and to sign up to get the weekly reports direct to your inbox visit the Marketview website.