Marketing

Attract new customers, understand customer behaviour, and discover best practice business marketing strategies.

Using social media to build brand engagement

3 minute read

Nick from Likeable Lab shares his approach to using social media to help build brand engagement, generate leads, and drive business results.

Five digital marketing tips to get noticed online

4 minute read

Uncover five great digital marketing strategies to help grow your presence online and get noticed by your target market.

Defining your unique selling proposition

3 minute read

Your unique selling point (USP) helps create competitive advantage by explaining why a customer would choose your business over another. Find out which USPs may be relevant to your business.

Staying on track with insight-driven marketing

3 minute read

Explore ways to analyse customer data and trends to unearth the insight you need for high impact marketing.

Protecting your competitive advantage

3 minute read

Safeguard and strengthen your competitive advantage to make it harder for competitors to target your customers.

Five steps to creating a social media plan to reach and grow your audience

3 minute read

Learn how to improve your social media engagement when connecting with new and existing customers.

How to help successfully market your retail business

3 minute read

The retail industry is fast-paced and changing daily. This guide can give you tips to help you market your retail business.

Five ways to help drive online traffic to your website

3 minute read

Increasing visits to your website can help drive direct sales or potential leads to your business. Follow these key principles as one way to get more eyes on your website.

Creating strong partnerships to build brand awareness

4 minute read

Customer Success Manager, Severine Lenting, shares her insight on using partnerships to help build brand awareness - and brand advocates.

Tips to help you successfully market your tradie business

3 minute read

The construction industry is one of the biggest in New Zealand, and with businesses popping up constantly it’s essential to get your name out there. We’ve put together this guide to help you successfully market your tradie business.

Increasing brand awareness in a digital age

3 minute read

Dave shares his insights on brand awareness, the customer journey, and finding your unique proposition.

How customer centricity can give your growing business the edge

4 minute read

Being customer centric is a key factor when you’re looking to grow your business – whether that’s accessing capital or exporting overseas.

Take your first step towards customer centricity

4 minute read

Customer centricity is a buzzword in business – but what does it really mean? And how can it best be applied to drive business growth?

Three ways to help achieve customer-centricity as an online business

3 minute read

Customer-centricity is key in helping to maintaining a thriving business, achieving a strong rapport, and increasing business. We’re exploring a few great ways to get to know your digital market better.

Customer centricity - is your business keeping up?

4 minute read

Technology is a key part of ensuring you understand your customers - but technology quickly changes. Learn how to evolve your business to ensure you are being customer focused.

Create a marketing plan in seven simple steps

4 minute read

Help improve your return on investment and maximise your time and resources by developing a marketing plan you can stick to.

Developing new ways to do business online

3 minute read

As customers use new online channels to buy what they need, evaluate whether it’s time your business adopted a different online business model.

Adjusting the building blocks of your business to help future growth

3 minute read

Help set your business up for future growth by making sure the building blocks of your business like, existing customers, cash flow, finding new customers, and automating sales processes, are locked in.

Building an online channel

3 minute read

Explore ways to shift some or all of your business online to help diversify revenue and adjust to the new way customers are buying.

Five pricing strategies to help make a profit

3 minute read

Getting your pricing right when you’re starting out is never easy. Here are five ways to help you improve your chances of making a profit.

How “cause marketing” can help your business

3 minute read

“Cause marketing” is more than just the latest marketing trend. Find out how doing good could help change your business, inside and out.